In this route I create flowing patterns to represent connection. I chose to use gradients on the inside patterns to give it a more striking and exciting look. I also created the logo with a similar intention to the pattern, connection.

My topic is self-expression, and my research shows that social and self-connection is vital to self-expression, and I think I visualised that with the design choice. The card game explores this further through questions that encourage people to use forms of expression (Writing or Drawing) to answer the prompts. These prompts are subtle introspective questions and help promote reflection which is an especially important part of self-expression.

In this route I explored more all over patterns and simplicity. I adopted a minimalist style in my design by only using 2 colours for the box and greaseproof paper.

For the cards I experimented with more colours. Overall, I liked aspects of what I created and think it keeps with the theme whilst being influenced by research. However, if I had more time, I would switch the focus to make the font flow better and simplify the graphic style.

This development follows from Muse. I felt Muse was too harsh visually and felt more aggressive than I intended. However, it laid the path to develop so I can’t be upset with it. In Stage 1, I took pieces of the pattern used in Muse and smoothed them to create a more fluid design. I then added a gradient and the logo. I chose to change the name from Muse to Reflect because I felt it fitted the brief more as self-expression is reflecting who you are internally, outwardly. In stage 2 I added in a gradient circle to support the logo as I felt it looked lost amongst the shapes. In Stage 3 I printed the box out to get my peers’ opinions.

I received praise for the pattern but was told the logo wasn’t readable. Also, when I saw someone open it, I also realised you couldn’t see what the logo said as it was flipped. So, I redesigned the logo and made it readable from all angles, this improved the visibility and brand identity as the Reflect name was reflected in the logo which visualises the name. The cards followed the same gradient style but with assorted colours to represent different emotions.

The design of the boxes uses gradients and fluid shapes to create a welcoming feeling, whilst building a sense of intrigue due to the bright playful design. All components link together to keep a strong sense of visual identity. All the colours in this kit, including the Lush products all fit together, giving it colour and overall visual harmony. There are QR codes on the inside which take you directly to the products for information and how to use guides.

Overall, I strongly believe that this toolkit would help anyone who struggles with self-expression, at a festival or outside one. There is a lot of designed freedom with this kit which is essential for people to express themselves. It is fun to use and look at, informative for self-reflection and has scannable information on the products it carries which follow a similar colour palette to the box’s design.